How Your Illinois Bar can Make the Most of the Pandemic
COVID-19 recently took the country by storm and now, every bar and restaurant in Illinois is temporarily closed until mandates are lifted. At BASSET On The Fly, we know that these mandates present a trying time for you and your employees. However, as with most negative situations there is still a silver lining. Here are some of the ways that your Illinois bar can come out on top when the threat of a pandemic eventually passes over.
See How You Can Impact the Community
Many small businesses who’ve had to shut their doors to the public have decided to help out where they can in the community. Whether this is by providing food to local shelters, or creating a “market” that sells essential goods like toilet paper and hand sanitizer, there are lots of ways you can keep your location’s name on the tips of your community’s tongue.
If you can afford it, find a need, and serve it the best you can. After all, we are all in this together, and every bit of effort helps.
Switch Up Your Services
Sure, you may be a bar or restaurant that favors selling beverages over food, but now is a great time to think about putting your brand’s emphasis on other areas. If you have a menu, remember, people are stuck inside and looking for excellent delivery and carry-out options.
Jazz up your menu, and promote the food you have available over your social media channels and website. They’re going to remember what locations were available to them once social distancing requirements ease up and you’re back to business-as-usual.
Continue Branding and Communicating Online
Everyone is online right now and you should be too. Whether it’s promoting your latest delivery services, or reminding your customers how to keep themselves safe during the novel coronavirus pandemic, there are many ways to brand your location.
Even if you can’t operate on any level, make the time to communicate with your followers on social media. Share a meme, news updates, or even at-home bartending tips. Now is an important time to keep your name in the local spotlight where other smaller business’ lights may be fading.
Get Your BASSET Certification While You Can
If you operate a bar or sell alcohol at a restaurant, your servers and bartenders must be BASSET certified in order to legally perform their duties. Unfortunately, certifications expire, or you may have hired on some new crew right before shutdowns began.
In this instance, now is the perfect time for you and your employees to get your BASSET certification. With BASSET On The Fly, your employees can affordably register online, learn at their own pace, all while guaranteeing that they follow social distancing mandates currently in place.
While we understand the importance of staying on top in your industry, always keep in mind that public health must be taken into consideration, especially in times like these. Keep your employees and loyal customers safe during this time of crisis, and remember, we are always here if you need us.
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